Marshalls Social Content
Create engaging, on-brand & on-trend TikTok content to encourage IRL shopping trips to Marshalls
I worked as art director for Marshalls agile social – TikTok and Instagram (Reels, Stories and in-feed). I led concept and visual direction for both creator- and brand-produced content.
My team’s challenge was to make Marshalls’ trending products feel relevant by connecting them to the current social conversation. We achieved this through directing an array of fantastic creators – briefing them on a trend, emphasizing the brand-trend connection, and guiding them through their creation process – and personally capturing and creating video content for the brand channels.
brand social channels / art direction, design
stills from various shoots. art direction, styling, and photography from yours truly.
Below is a combination of content I art directed, both produced by me (directly below) and creator-produced (bottom).
Images link to their corresponding TikTok.
Cozy Cuddle Day
roles: concept, product selection, product styling, shooting, editing, design. CW: Jenna Jones
Dress Day
roles: concept, product selection, product styling, in-store shooting, editing, design. Jr. AD: Helen Yu. CW: Manjari Doxey.
Valentine Pillow Horoscopes
roles: concept, product selection, product styling, in-store shooting, editing, design. CW: Jenna Jones
Spring Mocktail
roles: concept, product selection, product styling, shooting, editing, design, mocktail recipe creation 💁🏻. CW: Manjari Doxey
Choose your Character (creator)
roles: concept, art direction, editing, design. CW: Manjari Doxey
Best Dressed Guest (creator)
roles: concept, art direction. CW: Manjari Doxey
Vacation Styling and Packing Hacks (creator)
roles: concept, art direction. CW: Manjari Doxey
the wonderful team: creative director, source of endless wisdom: Dan Licht / copywriters: Jenna Jones and Manjari Doxey / jr. AD: Helen Yu / producers: Megan Bagg, Roy Kim