HPE Social Media Content
At Edelman, I worked as the creative lead for HPE’s social media channels. I was responsible for creating social brand guidelines, social campaigns, day to day visuals and generally making HPE look slick as hell on the internet.Below is a short and sweet collection of some of my favorite projects. We have reaction gifs, conference content, podcast branding, and day to day social images and animations.
role: art direction, design
categories: social campaigns, animated explainer content, logo and brand design
Branded Reaction GIFs
view all gifs here
HPE’s social media managers wanted a lighthearted way to engage with and reply to followers, so we made a completely branded set of six gifs. Yeah, that’s right—the brand’s social consistency goes all the way down to replies. Using emoji-style illustrations to represent common reactions ensured our replies could be understood by all geographies regardless of language.
roles: concept, illustration, design, art direction for the final animations
animation by my hero Ryan Piracha
Discover Virtual Experience
Every year, HPE hosts their conference and technology showcase, HPE Discover. I led the 2020 Virtual Discover Conference social content design, a task that pivoted and expanded significantly as they made the move from in-person to virtual. I created 40+ social templates for HPE teams to use as well as unique content to promote, recap, and build excitement for Discover Virtual Experience. Above are selects from those 40. Check out more templates here.
Day to Day Social
roles: illustration, design, art direction. all animation by Ryan Piracha.
Check out more Exascale Day content here.
The Element Podcast: branding and animations
the high tech team: copywriter: Michael Newell and Molly Smith / animator, moral support: Ryan Piracha