HPE Digital + Social
I was creative lead for HPE’s social media channels, leading projects like social brand guidelines, evergreen content and creating new social series. Our scope of work steadily increased, the client citing my creative leadership and deep understanding of the brand as the reason. This lead to a variety of other digital projects including podcast branding, annual conference promotion, explainer videos and more.
art direction, design, illustration / created at Edelman
categories: digital campaigns, always-on social content, branding, explainer videos
beHPE: announcement + explainer video
beHPE is an internal social platform encouraging employees to share, connect and engage with the brand and their coworkers. Sent out to all employees, this video serves as a brief and informative overview of its capabilities and features. My concept was to highlight both professional and friendly connection—combining real screen recordings with bright animated illustrations achieves this balance.
role: art direction, illustration, storyboards, animation oversight
Motion designer: Ryan Piracha / Producer: Mylan Cannon / Copywriter: Amanda Ozarowski
The Element Podcast
Branding + content
HPE’s podcast about cutting-edge tech explores a range topics, from explaining what the heck the hybrid cloud is to discussing post-pandemic solutions. I created the logo and look & feel for the podcast creative.
The challenge was to create an identity that could bring cohesion to the myriad of subjects while laddering up the main brand. To create visual buzz and excitement for their innovations in tech, I used a glowing neon style grounded in their brand colors. The neon is present across the identity, from the logo type to illustrations to videos.
HPE Discover Conference
Daily social content
Discover is HPE’s annual conference and technology showcase. I led the Virtual Discover Conference social content design. Originally planned for Vegas in-person, the showcase pivoted to virtual and expanded significantly. I created 40+ social templates for HPE teams to use “on-the-ground” for quick-turn content, as well as unique graphics to promote and recap the conference. Select templates and content are shown. Check out more templates here.
Branded Reaction GIFs
always-on social
HPE’s social brand consistency goes all the way down to their replies, so we created customized, on-brand gifs. By using emoji-style illustrations without words, we ensured the reacts and replies could be understood by all geographies regardless of language.
TEAM: Motion designer + animator: Ryan Piracha / Copywriters: Michael Newell, Molly Smith
TEAM:
Motion designer + animator: Ryan Piracha
Copywriters: Michael Newell, Molly Smith
Day-to-day social:
Collection of evergreen content, much of which I directed in our in-house studio. Add hand model to my resume. photography by Mylan Cannon and Ryan Piracha)
If you’re asking yourself “what even is exascale,” it’s your lucky day – I have a whole case study just for you.