Marshalls Social Content
At Edelman, I was art director for Marshalls agile social channels (TikTok and Instagram.) I led concept + visual direction for both creator- and brand-produced content.
The challenge: make Marshalls’ trending products feel relevant by connecting them to the current social conversation. This was achieved in two ways: directing an array of fantastic creators and capturing, editing and creating video content for the brand channels personally.
created at Edelman
Creator-produced
My copy partner(s) and I created briefs to share with our phenomenal creators — the briefs introduced the social trend and the corresponding product category and emphasized the trend-to-brand connection (e.g., trend: summer travel; product: suitcases). I then guided them through their creation process, focusing on how the brand is visually represented in their content. Images link out to their corresponding TikTok.
Best Dressed Guest
roles: concept, art direction.
CW: Manjari Doxey
Styling + Packing Hacks
roles: concept, art direction.
CW: Manjari Doxey
Choose your Character
roles: concept, art direction, editing, design.
CW: Manjari Doxey
Brand-produced
Content that I recorded, directed and produced myself. Specific roles listed for each. Images link out to their corresponding TikTok.
Spring Mocktail
roles: AD, product selection + styling, in-store + on-location shooting, design, mocktail recipe 💅
CW: Manjari Doxey
Cozy Cuddle Day
roles: AD, product selection + styling, on-location shooting, design.
CW: Jenna Jones
Valentine Pillow Horoscopes
roles: AD, product selection + styling, in-store shooting, design.
CW: Jenna Jones
Dress Day
roles: AD, product selection + styling, in-store shooting, design.
Jr. AD: Helen Yu / CW: Manjari Doxey.
TEAM: Creative director: Dan Licht / Copywriters: Jenna Jones, Manjari Doxey / Jr. AD: Helen Yu / Producers: Megan Bagg, Roy Kim
TEAM:
Creative director: Dan Licht
Copywriters: Jenna Jones, Manjari Doxey
Jr. AD: Helen Yu
Producers: Megan Bagg, Roy Kim