Robert Wood Johnson Foundation Social
RWJF social channels aim to foster community and connect leaders in the health equity space. To support their social presence, I designed a social brand system and 40+ social templates, enabling consistent, strong brand voice and rapid content production. The design templates focused on information-based and community outreach content, creating a the building blocks for a balanced, strategic feed.
social art direction, design / created at Nimble Works
All About the Community
A portion of RWJF social is dedicated to community outreach. In order to amplify other organizations’ messages, and distinguish from regular brand content, the RWJF visual brand presence is minimized. Using secondary colors, I created carousel templates that emphasized the featured organization with impactful photography spanning multiple frames. Not only does the multi-frame photograph quickly contextualize the feature, it also encourages swiping through. *all photography from rwjf.org.
click arrows to preview carousels >>
“Well Worth…" Series
community-sourced recommendations
RWJF launched a monthly social series featuring recommendations for racial justice and health equity-focused stories across various media.
To kick off the series, I created a sub-brand including logo, color palette, stylized images and typography. I built a base carousel template, then customized for each month. Selections shown.