Robert Wood Johnson Foundation Social
RWJF launched their Instagram with the goal of fostering community and reaching other leaders in the health equity space. To support their new social presence, I created a library of 40 ready-to-use templates accompanied by an in-depth playbook with instructions and tips, so anyone — not just designers! — could use them. I created templates in two main categories: information-based (infographics, statements or responses, quotes) and community-based (spotlighting individuals or organizations, funding application information).
role: social design + art direction / created at Nimble Works
All About the Community
Because the majority of the content is amplifying communities’ and grantees’ messages, the RWJF visual presence needed to take a backseat. Using RWJF’s secondary colors, I created carousel templates that emphasized the featured organization with impactful photography spanning multiple frames. Not only does the multi-frame photograph quickly contextualize the feature, it also encourages swiping through. *all photography from rwjf.org.
click arrows to preview carousels >>
Well Worth…
a community-sourced recommendation social series
RWJF launched a monthly series featuring content that is well worth your time. “Well Worth” highlights racial justice and health equity through diverse stories, all pre-vetted by staff or contributors.
To kick off the series, I created a light brand including a logo, color palette, and stylized images and typography. I built a base carousel template, then customized for each month. Selections shown.