Hewlett Packard Enterprise Social — rebecca price

HPE Digital Content

I was creative lead for HPE’s social media channels, leading projects like social brand guidelines with ready-to-use templates, everyday content, and new social series. The client steadily increased our scope of work, citing my creative leadership and deep understanding of their brand as the reason. This lead to a variety of other digital projects including podcast branding, annual conference promotion, explainer videos, and more.

role: art direction, design, illustration / categories: digital campaigns, always-on social content, branding, explainer videos / created at Edelman

beHPE Announcement + Explainer Video

beHPE is an internal social platform encouraging employees to share, connect and engage with the brand and their coworkers. Sent out to all employees, this video serves as a brief and informative overview of the capabilities and features. My concept was to highlight both professional and friendly connection—combining real screen recordings with bright animated illustrations achieves this balance.

roles: art direction,illustration, storyboards, animation oversight

Motion designer: Ryan Piracha / Producer: Mylan Cannon / Copywriter: Amanda Ozarowski

The Element Podcast Branding

View full case study here.

HPE’s podcast about cutting-edge tech explores a range topics, from explaining what the heck the hybrid cloud is to discussing post-pandemic solutions.

The challenge was to create a brand that could bring cohesion to all of these topics while laddering up to HPE’s main brand. I chose a glowing neon style to represent buzz and excitement around high-tech advancements and to mimic the blinking green lights of HPE’s severs. (It’s also a nerdy pun…neon is an element.)

Branded Reaction GIFs

HPE’s social brand consistency goes all the way down to their replies, so we created customized, on-brand gifs. By using emoji-style illustrations without words, we ensured the reacts and replies could be understood by all geographies regardless of language.

HPE Discover - Conference Content

Discover is HPE’s annual conference and technology showcase. I led the 2020 Virtual Discover Conference social content design. Originally planned for Vegas in-person, the showcase pivoted and expanded significantly as they made the move to virtual. I created 40+ social templates for HPE teams to use “on-the-ground” for quick-turn content, as well as unique graphics to promote and recap the conference. Select templates and content are shown. Check out more templates here.

Day-to-day social

Collection of evergreen social content, much of which I directed in our in-house studio. Add hand model to my resume. (photography by Mylan Cannon and Ryan Piracha)