Rebecca Price
graphic design
HLA_studentbag_titleai.png

Higher Learning Advocates

Today's Students Social Media Campaign

Voices of Today’s Students is a campaign to change policy maker’s viewpoint on modern college students. As lead social media designer, my concept for the campaign was to design content that felt personal to today’s students—I wanted them to feel like they were represented through my designs and encourage them to help fight for change. These posts drove traffic to the Voice of Today’s Students site where students could submit their own story.

Project completed while working at Social Driver.

What’s Your Path?:  Illustrated graphic inspired by a college campus map to explain that not everyone’s path to a degree looks the same. There can be multiple stops along the way.  Illustration of map done by myself and teammates  Janene Dunbar  and  Manning Liu .

What’s Your Path?: Illustrated graphic inspired by a college campus map to explain that not everyone’s path to a degree looks the same. There can be multiple stops along the way.

Illustration of map done by myself and teammates Janene Dunbar and Manning Liu.

 

Image Carousels: The following sets of images ran as Facebook image carousel ads. Both carousels aimed to show a peek into each student’s personal life. The “What’s in Your Bag” carousel shows different objects each student could carry with them to school. The “Handwritten Bios” carousel uses distinct handwriting styles to make each story feel authentic.

Shocking Stat:  This graphic is intended to be shared by today’s students, so their family and friends can understand the fact that policies should cater to an older student.

Shocking Stat: This graphic is intended to be shared by today’s students, so their family and friends can understand the fact that policies should cater to an older student.

 
Missing Stories:  By using a photo collage of a diverse group, the audience will be able to identify with someone, and picture their own face in the empty silhouettes. The goal of this graphic was to collect as many personal stories as possible.

Missing Stories: By using a photo collage of a diverse group, the audience will be able to identify with someone, and picture their own face in the empty silhouettes. The goal of this graphic was to collect as many personal stories as possible.