Today's Students Social Media Campaign
Voices of Today’s Students is a campaign to change policy maker’s viewpoint on modern college students. As lead social media designer, my concept for the campaign was to design content that felt personal to today’s students—I wanted them to feel like they were represented through my designs and encourage them to help fight for change. These posts drove traffic to the Voice of Today’s Students site where students could submit their own story.
Project completed while working at Social Driver.
Image Carousels: The following sets of images ran as Facebook image carousel ads. Both carousels aimed to show a peek into each student’s personal life. The “What’s in Your Bag” carousel shows different objects each student could carry with them to school. The “Handwritten Bios” carousel uses distinct handwriting styles to make each story feel authentic.