Rebecca Price
graphic design
pepcopridegif.gif

Pepco Pride

Pepco Pride Campaign

Pepco sponsored Capital Pride 2018, DC's celebration of the LGBTQ+ community, and I was the lead designer for their social media campaign. The illustration and typography style of this campaign was largely inspired by neon lights. I wanted to visually connect energy and electricity to the excitement of Pride celebrations. 

Project completed while working at Social Driver.

 
Main campaign logo:  In order to keep the campaign feeling unique and vibrant, I created this hand lettering in a neon style to use across all assets.

Main campaign logo: In order to keep the campaign feeling unique and vibrant, I created this hand lettering in a neon style to use across all assets.

Snapchat Filter

8K total uses | 413.1K total views

This Snapchat Filter was live during all major Capitol Pride events. (Shown here with a mock photo.)