Rebecca Price
graphic design
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American Heart Association

American Heart Association: Voices for Healthy Kids Action Center

For this campaign, Voices for Healthy Kids Action Center's goal was to use an online petition to challenge major fast food restaurants to make their kids' meals healthier. As the lead designer for this campaign, my concept was to recreate a traditional fast food meal using only fruits and vegetables. I was also responsible for art direction of the photo shoot, lettering, and design.

Project completed while working at Social Driver.

 
Healthy Hacks Graphic:  Recreated a fast food meal with nutritious ingredients: apple fries, veggie burger featuring portobello bun, and a cup of water.

Healthy Hacks Graphic: Recreated a fast food meal with nutritious ingredients: apple fries, veggie burger featuring portobello bun, and a cup of water.

Tweet at a CEO Graphic:  Playing off of the "@" that begins a handle, the goal of this graphic was to get the audience to fill in the blank and tag a CEO of a major fast food chain.

Tweet at a CEO Graphic: Playing off of the "@" that begins a handle, the goal of this graphic was to get the audience to fill in the blank and tag a CEO of a major fast food chain.

Sign the Petition Graphic:  Recreated the scene of a just-finished fast food meal with "sign the petition" drawn out in ketchup. Because this scene looks very similar to the first graphic, this graphic was recognizable as the final call to action for this campaign.

Sign the Petition Graphic: Recreated the scene of a just-finished fast food meal with "sign the petition" drawn out in ketchup. Because this scene looks very similar to the first graphic, this graphic was recognizable as the final call to action for this campaign.